Business Plan Glossary
Here are some of the most common terms when you are undertaking business planning that
are included in our glossary
If you have other terms you wish to be explained and added to our business planning glossary
then please get in touch with us.
BRAND
Your brand is everything about you and includes your name, design, your staff, communication, how you act,
and a combination of all of these that are used to uniquely identify your goods and services to
differentiate you from your competitors. Brand your business here
BREAK-EVEN ANALYSIS
Break-even analysis is a technique used to assess the expected
profitability of a company or a single product. The process
determines at what point revenues are the same as all costs. Analyse your break-even here
As fixed costs don't change by their very nature, this analysis will show
how many units of sales are required so that the direct profit from those
additional sales is equal to your fixed costs.
The results usually shows the sales level needed to cover both fixed and
variable costs.
MARKETING
Marketing is simply the process of identifying and satisfying customer needs.
Sounds simple doesn't it! But that's what it is about. Think that everyone
has various needs to achieve or undertake something. (eg:Find out about the news on
the way to work = newspaper).
Sometimes these groups of customers are large - sometimes small. Customers will
be scattered geographically so you also need a distribution strategy. Get 25 marketing strategies here
MARKETING PLAN
A marketing plan is a written document containing an organization's or a
product’s core marketing strategies, tactics and action programmes for a planning period, often one year. Plan your marketing here
SWOT ANALYSIS
A SWOT analysis is the summary of a company's opportunities for growth. SWOT stands
for strengths, weaknesses, opportunities and threat.
Develop your own SWOT analysis in record time with our SWOT analysis course
Download a fully completed business plan for your industry online right now. All plans include narrative, financials and support
