Copywriting

Boost Your Response By 300% With Your Copy

One of the most essential skills you need as a business owner is to understand how to effectively communicate to your customers and develop excellent copywriting.

Writing professional copy will improve your sales

Getting your copy right will boost your response from your website, email campaigns or direct mail by as much as 300% or even more (depending on how bad yours is today !) - and here's how:

AIDA in Your Copy

When a potential customer looks at your copy, you have a maximum of 5 or 6 seconds to get your initial message across so they keep on reading and get to your offer.

Professional copywriters follow the AIDA concept.

• A - Attention - Grab your reader's attention first. This will be through your initial headline. Craft your headline full of benefits that answer your reader's question - "What's in it for me". Having a drab headline will ensure your customer will not read on.
  
  Do not talk about your product. Instead, solve your customer's problem with benefits.
  
  
• I - Interest - OK, the reader has thought there is something for me from your headline, so you need to follow up to heighten their interest. Again, solve a problem your customer has. How will your product or service solve their problem? Use bullets and sub headlines to make your messages jump off the page.
  
  
• D - Desire - Once you have built up interest you need to work in your copy a desire of the reader to want your service. Simply build on the interest above. Add in testimonials from your current customers. Show how others have benefited from your solution.
  
  
• A - Action - This is the one area a lot of people forget about. You actually have to tell your reader what to do. "Click here to order now" or "Fill in this form for your free quote" etc. To ensure more people go for your offer, add in elements to make them take action NOW. Limited time offers - only available for this weekend or the next 50 customers. If your customer does not act now, they most likely will not act at all.

Copywriting Examples

Crafting headlines and copy can be very difficult. The best places to look for inspiration (depending on your media) are the best retailers, daily newspapers and the "junk" mail you receive.

Think about things you have purchased and what made you purchase. If you filled in a form at home for a credit card application -- what enticed you to do this? Look at your daily newspaper - why did you read a particular article - look at the heading.

Copywriting Summary

Because we all get thousands of sales messages each day yours needs to stand out.

A good headline full of benefits will stop your customer in their tracks to want to read more.

Good body copy describing how to solve a problem your reader has will motivate them to take action.

And don't forget to tell your reader to do something. A call to action.

Learn more about copywriting and other essential elements to boost your business in my free business forum

All the best for your business success,

Peter Hale

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