Marketing Books

Below is a selection of marketing plan books available at Amazon. See which ones we recommend and use the link to buy the book online. Once you have used the link you can of course search for more books on marketing.

Marketing Plans and How to Use Them by Professor Malcolm McDonald
We had the pleasure of having Malcolm undertake a course for us at an international company and it was mind blowing. He uses easy to understand language to make the whole process very easy. He has written many books but this one in its 7th edition is one we would recommend. It doesn't matter if you are a small business owner just starting up or have had years of marketing experience this marketing planning book is the one for you.

Marketing Plans in Colour
This book is also by Mr McDonald in conjuction with the Institute of Marketing and is another excellent guide to marketing plans but this time is pictorial in nature and covers everything you need to know. It takes you through by the hand and with tons of illustrations of what you may need to know. The reviews of this book are nearly always 10 out of 10 because it takes a dull and sometimes unexciting subject and makes it easy to learn. We also recommend this marketing book.

Of course there are others and it depends on what you want to know. The great thing about the books above are that they are both up to date and cost just a couple of cups of coffee. The knowledge contained within them both is second to none and are worth having even if you just want to brush up on a few elements of your plan. If you are a marketing director for any size of company then you should by two books - one for the office to share with your colleagues and one to keep at home.