Website Copywriting

Website copywriting is perhaps the most important skill you need to learn if you are going to be successful as an internet entrepreneur. If you are new to copywriting or think that it's too hard then don't despair -- just follow the tips and tricks below and you'll be well on your way.

Writing copy for the web

Writing copy for the web on your website is exactly the same as copywriting offline. It has been proven time and again that long sales letters out pull sales more than mere product summaries.

There are loads of reasons for this and we'll go into this in a moment.

The best thing to think about is all the direct mail you get through your letter box at home or work. Most you'll throw away but some you will keep and act upon. Think about why you are doing this.

So the best copy for the web is direct response or direct mail. These are generally 6/10 pages (of web pages) in length. Go to a site you love that has a long sales letter and press the page down and count how many clicks you have to do. This is the number of pages online.

Long sales letters

In general, and even yourself, you have a lot of questions before you buy.

But what you are trying to do is to see what's in it for you. Will it solve the problem you have?

There is a lot to get across in a sales letter and some of the best are written by internet marketing experts. They know what buttons to press to get you to buy.

Long sales letters start off by a stunning headline. This is what you see at the top of the page which should be full of benefits and specific results. ie: how to write copy to improve your website sales by 48% in less than 48hours. Specific, measurable and timebound. This follows the SMART objectives concept and is something that the reader will hopefully undertake if they follow your advice or ebook.

Next you'll need to get the reader to start reading. Your first paragraph is key and should attempt to talk about the problem that your product is going to solve. The reader will be saying "ah, that's the problem I have" - not "ooh, this product sounds good".

Through your copy you should be providing a) stories around the problems the user has and b) the benefits of your product and how it solves this problem

Essentials for your copywriting

Within your copy you'll need to get trust from your prospects. Why on earth should they buy from you? Why are you so great? So you'll need to state why you're an expert BUT not talk about you -- talk about why that you are an expert you can solve their problems!

Other things to add are online security. After all, you probably are an unbranded company so security of online purchase is paramount.

The best sales letters tell a story of why YOU were looking for the problem that your user has and how you stumbled upon a great solution that is now your product. People love stories and WILL read them. They then start to trust you and can see how you tried to solve the problem and now you have !!

A few copy basics

Ok so people are interested. There are a few other things that tend to improve conversion. These are a) testimonials from satisfied customers b) a guarantee to lower the risk of buying c) an obvious way to purchase. You need to tell people what to do rather than just hoping they will work it out for themselves.

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