The key to success for a hair salon business is to have a full appointment book and regular repeat customers.
A busy salon with the right pricing strategy will thrive, and robust marketing strategies will continue to feed your sales funnel over time.
If you’re struggling to expand or have gaps in your day, then an up to date marketing plan can help. Below are some tips you can immediately use which are all contained in our online package.
If you provide services for men and women of all ages, you may want to segment these into groups and locate the most profitable revenue streams. Then you can target specific promotions to the group that generates you most profit.
Most people want to use the products in your salon in their own homes. How many people take the product away with them? Can you improve the percentage of sales in this area? Any additional sales made from products add 100% profit to your bottom line.
Ask yourself why you’re the cheapest or most expensive outlet in your vicinity? Is this strategy encouraging or alienating potential customers? Being the same as the competition won’t differentiate your offerings in a crowded marketplace.
Offering a cup of coffee and a magazine while waiting is standard practice, but could you do more to set yourselves apart? Try offering free internet access, live TV, or even a glass of wine!
Use the following marketing ideas to target potential customers into your salon:
Implement all these marketing strategies and more with this comprehensive marketing package for hair salons.
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