Everyone knows that marketing is essential to effectively communicate a business to its customers in order to sell more of its existing products, launch new products to the marketplace, and to maximise revenues and profits.

But creating a marketing plan that actually achieves those goals can seem a daunting and arduous task.

Here are some of the common mistakes business owners make when completing their marketing plans:

• Mistake #1: Not targeting the right customers. Although many businesses "think" they know their customers, in many instances this is not the case. Not everyone wants your products, so it's a waste of time and money to attempt to target them all.
  
  
• Mistake #2: Not understanding customer needs. The biggest element of marketing is to thoroughly understand what your potential customers actually want. Make mistakes here, and you'll develop a product people don't want - and your sales will be minimal.
  
  
• Mistake #3: Customers not knowing about your product. So you know what your customers want and you have developed the perfect product or service, but ensuring your customers and prospects know about it is of course elementary. So many companies use the wrong communication channels and fail to let their target customers know that their product is available.
  
  
• Mistake #4: Poor communication messages. The actual words you use in your marketing messages are crucial. Not just what you write but the way your write them. Everyone knows that only benefits sell and not features - but extracting the benefits that are going to turn your prospects into paying customers is perhaps the hardest part of marketing.
  
  
• Mistake #5: Over ambitious projections. Everyone thinks their new products will grow exponentially in the first 12 months but in reality this is rarely the case. Your marketing plan must show a realistic path to profitability that proves your actual revenues and profits are comparable with your written plan.
  
  
• Mistake #6: An inability to sell your plan. Having a consultant prepare your plan may save you a headache, but it is you who needs to explain to your sponsors every question they have about your plan. You need to understand everything that is written in your plan.

How To Ensure You Don't Make Those Mistakes
.... Use This Already Complete Marketing Plan

You can now complete your Retail marketing plan in the knowledge that you won't make any of the mistakes above.

You can download a fully completed Retail marketing plan right now and simply tailor it for your own business.

By using this already completed plan you...

Save time and money because you can start your own plan right now based directly on an industry standard and complete marketing plan

Immediately see the exact contents required in your own marketing plan

Properly present your plan in the exact format professionals prefer and support for approval and for any finance you may be seeking

Learn profit attracting strategies from a plan specifically developed for a real Retail business

Accelerate your own plan completion by simply customising this Microsoft Word professional plan for your own business

Start your marketing plan immediately because you can access and download this plan online right now

Written By A Leading Marketing Expert

This Retail Marketing Plan has been written exclusively for Teneric Marketing Ltd by Peter Hale, one of the UK's leading marketing planning experts.

Peter, a Qualified Member of the Institute of Marketing, is the former Global Marketing Director for DHL and now assists small business owners maximise their full profit potential through effective marketing strategies.

He has written this plan specifically for a Retail Business to plan and market the business for the next three years. This plan, together with his professional business marketing wizard tools, can be downloaded online right now.

What's Included In This Retail Marketing Plan ?

• Comprehensive Financials

  • Three years sales, costs and profit projections
    
  • Forecasts are by product
  • Required investment costs
    
  
  

• Sales and Marketing

  • The products and services to be offered
    
  • Market background and research
    
  • Pricing and margin strategy
    
  • Required sales by product to reach profit objectives
    
  • Specific target customer groups and demographics
    
  • A full comprehensive marketing communications plan
    
  
  

• People Management

  • Management team and staffing levels
    
  • Recruitment and cost plan
    
  • Owners' background
    
  
  

• Objectives and Plans

  • Mission statement and strategy
  • SWOT analysis planning
  • Specific actions plans for the next 12 months
  
  

• Professional and 100% Customisable Format

  • Packaged in the format banks prefer
    
  • 100% editable Microsoft Word document
    
  • Easily adapt the plan for your own Retail business
    

Who Is This Retail Marketing Plan For ?

• Retail Start-ups:

  If you are thinking of starting a new Retail business then you need to finalise your marketing plan before you start your business.
  
  This will enable you to know precisely what you need to sell in order to hit your profit objectives. Get the knowledge you have down on paper and you'll be able to see what it takes to maximise your financial results.
  
  
  

• Retail Businesses Needing Finance:

  Every bank will require a business and marketing plan before they even entertain the idea of lending finance. What if you could go to your bank with your business and marketing plan already written?
  
  You'll be confident of your plans and financial projections and your bank manager will be inspired by your business acumen. You're more likely to receive funding if you prepare in advance.
  
  
  

• Frustrated Retail Business Owners:

  If your Retail business is not performing to your high expectations then re-planning your business objectives and marketing plans will help improve your results.
  
  This will highlight new customer and market opportunities and provide renewed focus to generate additional profits. We've made this an easy and straight forward task for you with this marketing plan package.
  
  
  

• Experienced Retail Business Owners:

  It doesn't matter how many years you have been in business, once you've gone through this Retail Marketing Plan and learned how to improve customer targeting, you'll be able to improve your profits and build your business even further.
  
  

Free Professional Support Always Available

If you need any additional help with your Retail marketing plan our experienced business experts are on hand 7 days a week, to provide prompt unlimited professional advice to any questions you may have, via our free online business forums.

No other marketing planning company offers this essential free online advice service.

Download Today And Get These Extra Free Bonuses

We'll also include a comprehensive Bonus 'Toolbox' of FIVE marketing planning products free of charge. Hundreds of pages of Word documents and Excel spreadsheets with templates to help you write your Retail Marketing Plan. Here's what's included:

BONUS 1 - Fast-track Marketing Plan Guide

Our marketing plan guide comes highly recommended from small business owners and has won praise from BusinessLink advisors.

Proven step-by-step marketing plan guide
50 A4 pages of expert guidance
Over 250 examples to use
Marketing communications guide
Develop your action plans
SWOT guide

BONUS 2 - Marketing Plan Template Wizard

So you can produce your own plan in the correct format we provide you with an interactive planning template that you just fill in your data and print off your completed plan.

BONUS 3 - Financial Planning Wizard

The easy to use financial planning wizard forecasts your products for 3 years on a monthly basis. It manages your sales, costs and profits for up to 12 products or services (more if required).

From your basic information, the wizard automatically produces your Cashflow, Profit and Loss and Balance Sheet. You can keep updating the spreadsheet until your forecast profits are right for you.

BONUS 4 - Branding and Communications Guide

This guide shows you step-by-step how to brand your products and services for maximum impact - an essential element of any marketing plan. We also show you how to communicate your products and services in 25 different ways. Methods such as how to write a press release to marketing your product on the Retail. And we how you how to undertake all these methods for free.

BONUS 5 - LIMITED TIME MYSTERY BONUS

You'll also be sent details of a very powerful mystery bonus which will further assist you in getting results fast for your business.

Our Guarantee To You

If you order the Retail Marketing Plan and for whatever reason you can not launch your product or get new customers, then send your plan to us, and we'll give you a full refund - no questions asked.

Use the Retail Marketing Plan for a week or try it for a month.

Try it for a whole 90 days

We know it can take time to get your plan approved or to implement marketing campaigns. That's why we give you a whole 90 days, just in case you need it.

How Much Is a Winning
Marketing Plan Worth To You ?

By using the Retail Marketing Plan on your business, you can benefit from our 20 years experience of perfecting marketing plans that always secure new business and improve business performance.

In the Retail Marketing Plan you'll see exactly what's required for your own business plan, the exact contents and the exact format that your sponsors are demanding.

To get access to all this crucial information and the benefit of years of research and experience would normally cost hundreds of pounds.

A consultant will charge upwards of £500, because that's what people will pay for specialised knowledge and instruction.

New 2009 Version

Special Price SAVE £20 NOT £49.95 Only £29.95

This is a strictly limited time offer available for 100 copies only.

Download Your Copy Right Now

The Retail Marketing Plan and all bonus products can be downloaded online right now. We've made downloading really simple - but if you have any problems just contact us.

The Retail Marketing Plan can be used in any country in the world (and is currently in use in 47 countries including the UK, USA, France, Singapore, Australia, Germany and Canada).

Just complete the form on the next page and you'll be downloading everything to reach your goals in just a couple of minutes.

Click here to order and download now

(Instant Access 24 Hours a Day Via Secure Server)

Mac and PC compatible