Coffee Shop & Cafe Business Plan
Whilst every UK town and city appears to be inundated with specialist and independent coffee shops, demand ultimately outstrips supply. Entering a saturated but growing market still requires structured planning and meticulous execution of strategies.
This professional business plan caters for all take-out and indoor outlets primarily selling coffee-based drinks. All types of venues including bistros, sandwich shop franchises such as Subway, and internet-based cafes can utilise this plan.
Executive Summary of This Document
The following is the full executive summary contained in the coffee shop and cafe business planning system.
Extra Shot Limited is a new company planning to open a tailored coffee, tea and sandwich bar in the centre of a local village. We'll take over existing premises currently utilised as a delicatessen. Three entrepreneurs founded Extra Shot, who have 18 years experience in this sector between them.
The Market and Business
The main market sectors Extra Shot will penetrate are couples between the ages of 25 to 55 together with local business people within a radius of 10 miles from the village. Our aim is to become a recognised national brand within the coming years initially expanding in the region via a franchise model.
Target Customer Segments
The target customer base is estimated to be 3,750 individuals with an average household income of £43,200 per annum. The village holds a weekly market on each Saturday and has a mainline branch train station. We'll offer extended opening hours to target the commuters during the working week.
The outlet will concentrate on sourcing fresh organic products from local farms and the weekly farmer's market. The breakfast and lunch menus will integrate the locally sourced seasonal produce.
Core Product Offerings
The establishment will offer an efficient casual dining and takeaway service offering imported coffee from Italy with Italian based menus using locally sourced ingredients:
- Lunchtime menu for businesses during the week.
- A full range of Italian coffees.
- Unique home made food specials each day.
- Takeaway options for food and drink.
Revenues and Profitability
When the company completes all the key objectives and milestones, the profitability of this venture will flourish.
Revenues forecasted for the first year of operation are £491,000 with this increasing by 8-9% for the subsequent two years. Net profits are forecast to be 31% before the salaries of the Directors and before tax and interest.
Extra Shot Limited is a new company set up and run by Mr. Kevin Jones (Managing Director), Mrs. Karen Smith (Operations Manager) and Mr. Daniel Brown (Marketing). The team has 18 years' combined experience in the takeaway and cafe business.
The premises are already purchased and secured via a commercial mortgage. The owners will also invest £60,000 to purchase the initial stock and to cover the start-up costs.
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