Planning Templates for Restaurants
With the total "eating out" market continuing to grow with a forecast sales increase of 6.1% per annum, this £16.4 billion industry welcomes thousands of new entrants to the market every year.
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Why Choose this Restaurant Plan?
- Ideal for any catering business preview example
- Useful for franchise applications
- Includes financial models and "how to" guides
- Developed by experienced consultants
- Complete detailed marketing and financial plans
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- Guaranteed to secure finance or a franchise
Overview Summary of this Restaurant Business Plan
You can use the executive summary below to begin your own plan (see the link above to download in Word above). This is extracted from the completed sample plan which can be accessed from this page using the "Instant Online Download" button.
Summary of the Business
Yinel Limited is new trading company for a new dining experience in the local town. The company is owned by Mrs Jasmine Harding who is an experienced restaurateur having managed three successful ventures over the past 12 years.
Competition and Market
Yinel will take over existing premises currently used as a restaurant offering a general "British" menu. These premises will be rebranded to offer a range of dining options including freshly made pizza, healthy salads, fresh pasta, locally sourced steak, poultry, and fish options. Yinel will be open from 11am to 2.30pm and 6pm to 11pm offering brunch, lunch menus and evening fine dining. An extensive wine cellar will be available as well as locally brewed beers.
There are three other competitors locally offering a similar experience however these are not directly in the current location. The current business is successful and the owners are retiring which presents a unique opportunity to develop the business and profitability.
Our target market is a mixture of professionals from local businesses, couples and small groups of friends aged between 25 and 75.
There are three main revenue streams for this business as follows:
- Food menus comprising of appetizers, starters, main courses and deserts plus a cheese selection
- Beverage sales including champagne, wines, soft drinks and beer
- Private dining area for groups of 10-12 guests
Total revenue for our first year is estimated at £1.8m with this increasing by 8-9% for the subsequent two years. Net profits are forecast to be 21% before tax and interest. The premises are available on a 15 year lease with three year break clauses. Mrs Harding will invest £200,000 into the business with an additional £208,700 required as bank financing to fund the rebranding, stock and initial marketing.
There will be 6 full time and 8 part time employees to cover all areas of the business including purchasing, food preparation, waiting staff, cleaning and administration.