The combined “eating out” market continues to grow with a forecast sales increase of 6.1% per annum. This £16.4 billion industry welcomes thousands of new entrants to the market every year.
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Yinel Limited is a new trading company created for an entirely new dining experience in the local town owned by Mrs. Jasmine Harding. Jasmine is an experienced restaurateur having managed three successful ventures over the past 12 years.
Yinel will take over existing premises currently used as a restaurant and offer a comprehensive “modern English” menu.
These premises will be rebranded to provide a new range of dining options. The menus include freshly made pizza, healthy salads, fresh pasta, locally sourced steak, poultry, and fish.
Yinel will be open from 11:00 to 14:30 and 18:00 to 23:00. Brunch, lunch menus and evening fine dining is served during these opening times. An extensive wine cellar will be available as well as locally brewed beers.
There are three other competitors locally offering a similar experience however these are not directly in the current location.
The current successful business owners are retiring which presents a unique opportunity to develop the business and profitability. Our target market is a mixture of professionals from local businesses, couples and small groups of friends aged between 25 to 75.
There are three main revenue streams for this business as follows:
Total revenue for our first year is estimated at £1.8m with this increasing by 8-9% for the subsequent two years.
Net profits are forecast to be 21% before tax and interest.
The premises are available on a 15-year lease with three-year break clauses. Mrs. Harding will invest £200,000 into the business with an additional £208,700 required as bank financing to fund the rebranding, stock, and initial marketing.
There’ll be six full-time and eight part-time employees to cover all areas of the business. These responsibilities include purchasing, food preparation, waiting staff, cleaning and administration.
Contents of this plan
1) Executive Summary
2) Business Mission
3) Ownership and Location
4) External Analysis
5) SWOT Analysis
6) Planned Objectives
7) Key Action Plans
8) Management Biographies
9) Profit & Loss Account
10) Cash flow Forecast
11) Balance Sheet
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