Every high street has an abundance of cafes and coffee shops, so how can you stand how from the crowd? Effective marketing ensures your business is the one people visit the most and spend more on average.
Targeting the right offers correctly is one important element. These include pricing, the quality of the coffee served, the speed of service and up-sells in the form of food and take-outs. You’ll find these strategies and more in our exclusive coffee shop marketing plan you can read online today.
Here are some ideas you can use to bring additional customers into your shop:
Structure your creative ideas into the following categories to improve your long-term profit projections:
Does price really matter in your area between brand loyal customers? Would lowering your price improve the volume of customers whilst delivering more overall profits? Would your competitors reduce their prices to compete?
The location of your coffee shop is critical as most customers are passing trade. Ensure it’s near to local businesses for lunch-time trade.
Many customers will visit for breakfast or lunch and purchase a drink as a secondary item. Providing a reasonable range of takeaway and eat-in food brings in customers you might otherwise not have had.
Most large chains have immense buying power to reduce their costs. If you’re an independent retailer could you source locally? Could you be part of a buying group to take advantage of lower prices?
Get more customers and profits for your coffee shop from your marketing efforts.
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