With a buoyant economy, the demand for recruitment services is improving. Utilising standard and advanced marketing techniques your business can thrive in providing permanent and temporary staffing positions.
By planning strategies and actions plans, your recruitment agency can win business from your competitors whilst improving margins and profits with the right promotional and communication activities.
Here are some example activities you could undertake to generate new business relationships.
Integrating strategy and marketing together creates a marketing vision that’s hard to beat!
What grade or level of staff are you recruiting for, and why? Perhaps you would perform better specialising in a niche or expanding into other areas?
More companies are requiring short term contract or temporary staff which provide higher margins and are faster to fill as a vacancy. Could you expand your business in this area?
Most companies charge the same percentage for any vacancy. By charging less could you generate more volume? Could you charge more but maintain your current volumes?
Many companies do not have a long term relationship with recruitment companies and contact them when a vacancy arises. Could you develop relationships with local businesses?
Bring more profitable customers into your recruitment business with effective marketing activities today.
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