People exercising at the gym

Fitness and Health Club Business Plan

The market for an improved healthy lifestyle via gyms, health clubs and fitness centres continues to expand worth in excess of £4.2 billion per year.

This business plan covers all aspects of running your own club from your initial vision to opening the doors to paying customers for the first time. You can easily adapt the plan for your own venture. The package includes easy to use forecasting tools and step-by-step planning guides.

The Health Club Executive Summary

The extract below is taken from the health club plan. The day spa and fitness centres have their own summaries.

Fitness club finances

The BlueSilver Club

BlueSilver Limited is a new company developing a new health and fitness club in the local affluent town offering gym membership and spa treatments.

Mrs Yvonne Stadlings owns and manages BlueSilver, and her recent experience includes opening and growing a successful day spa and manager of a national health club chain.

Her 14 years experience of growth and profitability is fundamental to the success of this venture.

The Competitive Environment

BlueSilver is targeting busy professionals aged between 18 and 45, parents of pre-school children and people who need the use of an extensive health club. The nearest competitor offering simply gym facilities are 7 miles from our proposed site. The local area (within a 10 minute drive) offers a target market of 21,200 families. We estimate 7% will become paying club members within three years.

Products of the Club

Health club contents

The initial start-up phase offers standard gymnasium workout equipment with spa treatments being added to the range from year two.

  • Yoga/ Aerobics/ Pilates instruction.
  • A comprehensive range of gym equipment.
  • Beauty treatments.
  • General product/ retail sales.
  • Pre-paid gift vouchers.

Memberships will follow the standard model having off peak, peak and corporate pricing. Members will enjoy discounts off the spa facilities and from purchasing retail products.

Financial Budget

During year one, revenues are forecast at £196,450 with net profits estimated at £3,560 due to substantial start up costs.

In year two, the revenues are projected to triple, and profits vastly improved because the membership numbers are on target, and the fixed costs stabilised.

Staff and Management

There'll be seven staff members initially including trainers, nutritionists, front desk and sales staff. In year two, we'll recruit additional members of staff to run the spa side of the business. The team has start-up funds of £55,000 to fund the set-up costs and first three months cash flow.

We have found local premises that are currently being used as offices. The start-up fund will partly fit-out these rooms in our branding style within four weeks. The lease is over the medium term with a three-year mutual break clause.

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Download three plans for one low price. Includes health club, fitness centre & day spa plans.

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What Will You Receive?

  • Three completed business plans.
  • Fitness Centre, Health Club and Day Spa included.
  • Comprehensive financial statements and narrative.
  • Marketing, sales and pricing plans.
  • Free "start-up", "Get customers" & finance guides.
  • 90 day Money-back guarantee.
  • Accepted by banks for all finance applications.