Write a Hotel Business Plan
The demand for holiday accommodation in the UK and globally continues unabated with 38,939 establishments providing 1,410,580 bed places annually in the UK regions.
Use this planning system to gain investment for all hospitality businesses including simple lodging, luxury hotels, spa retreats, pub accommodation, bed and breakfast rooms and conference venues. Developed by leading business planners, this package is guaranteed to get you finance from banks.
Extract of the Executive Summary
Featured below is the actual summary contained in the hotel business plan. See above for a copy in Microsoft Word.
Thatchems Hotel Overview
Mark Dewy and Kate Wilson jointly own Thatchems Hotel Limited, a new company formed this year for a new 25 bedroom establishment in Bath Road, Aylesbury, Buckinghamshire. The two owners already have two other similar sized boutique hotels in their portfolio, and this is an extension and development of the brand in this region.
Local Market Trends and Data
Current projections from the local Chamber of Commerce and Tourism office forecast an increasing demand in accommodation requirements of 34% over the next five years.
The increase in demand is due to several businesses relocating their national headquarters into this area, together with an increase in "staycations" in this region of the UK.
The hotel will have 25 en-suite rooms offering both twin and double options. There'll also be bar and restaurant areas as the targeted premises outlined are currently trading as a public house with existing accommodation for 20 rooms. We'll build additional bedrooms behind the current buildings and planning permission has already been granted.
Key Services Offered
We aim for a 90% occupancy rate during the week (mainly business customers) and the weekend (for tourism). There are the following two main revenue streams:
- Revenues from guest rooms.
- Restaurant and bar area.
Forecast Revenues and Profit Margins
Within the first year of operation, revenues are forecast at £537,000 with an increase of 10% per year thereafter covering inflation and improvement in the restaurant offering.
Revenues will improve by 8-9% for the subsequent two years as occupancy increases. The gross profit margin is forecast slightly above the industry average of 26.6% at 29% with EBITDA at 19.7%.
Management, Staff and Start-up Costs
Thatchems is run by the two owners together with seven staff members covering maid services, reception, and restaurant duties.
The directors will invest £140,000 into the business at the beginning and repay these loans by the end of the first year. The property, worth £1,500,000, has been secured by a 25-year mortgage.
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