Write a Hotel Business Plan
The demand for hotel accommodation in the UK continues unabated with 38,939 establishments providing 1,410,580 bed places annually throughout the country.
Use this planning system to gain investment for all hospitality businesses including simple lodging, luxury hotels, spa retreats, pub accommodation, bed and breakfast rooms and conference venues. Developed by leading business planners, this package is guaranteed to get you finance from banks.
Extract of the Executive Summary
Featured below is the actual summary contained in the hotel business plan. See below for a copy in Microsoft Word.
Thatchems Hotel Overview
Mark Dewy and Kate Wilson jointly own Thatchems Hotel Limited. The company formed this year to develop a new 25 bedroom establishment in Aylesbury, Buckinghamshire.
The two owners already have two other similar sized boutique hotels in their portfolio. This establishment is an extension and development of the existing brand.
Local Market Trends and Data
Current projections from the local Chamber of Commerce and Tourism Office forecast an increasing demand in accommodation requirements of 34% over the next five years.
The increase in demand is due to several businesses relocating their national headquarters into this area. An increase in "staycations" in this region of the UK sees additional demand for breaks throughout the year.
The Hotel Format
The hotel will have 25 en-suite bedrooms offering both twin and double occupancy. There'll also be a small cocktail bar and restaurant area to provide breakfast and evening meals.
The targeted premises outlined are currently trading as a public house with existing accommodation for 20 rooms. We'll build additional bedrooms behind the current building with planning permission already granted.
Key Services Offered
We aim for a 90% occupancy rate during the week from mainly business customers, and at weekends from tourists. There are the following two main revenue streams:
- Revenues generated from guest rooms.
- Restaurant and bar area.
Forecast Revenues and Profit Margins
Within the first year of operation, we forecast revenues at £537,000. We're projecting an increase of 10% per year thereafter covering inflation and improvement in the restaurant offering.
Revenues will improve by 8-9% for the subsequent two years as occupancy increases. The gross profit margin is forecast slightly above the industry average of 26.6% at 29% with EBITDA at 19.7%.
Management, Staff and Start-up Costs
Thatchems is run by the two owners together with seven staff members. Their duties cover housekeeping services, reception, and the restaurant.
The directors will invest £140,000 into the business at the beginning and repay these loans by the end of the first year.
The property, worth £1,500,000, has been secured by a 25-year mortgage.
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- Includes financial statements & narrative.
- Complete with marketing, sales, & pricing analysis.
- Exclusive forecasting and break-even analysis tools.
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- 25 marketing and promotional campaigns.