Start planning your new retailing concept with this exclusive business plan. High street and shopping centre stores developed correctly still provide a profitable venture for most entrepreneurs.
This professionally developed sample plan works for any type of retail business that sells products in a traditional bricks and mortar store. The plan has been used to open clothing, children’s toys, hardware, convenience, and stationery stores.
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Below is a preview of the narrative for this plan. This extract is also available in a Word document.
This business plan is for a new retail concept in the local high street primarily selling women’s clothes, accessories and fashion homewares.
Nathalies Limited is an already trading limited company requiring an initial investment of stock and working capital for the first six months.
Nathalie Yielding, a successful seasoned business woman who has three similar stores in neighbouring towns, spearheads the company.
This venture is a continuation of a proven concept under the “Nathalies” brand. The current stores generate £951,000 sales and £184,000 profits between them on an annual basis.
The brand targets women between the ages of 21 to 59 providing a unique “boutique” environment selling items from up-and-coming designers. The new store will additionally offer individual silver, platinum, and gold jewellery collections sourced from designers in the Birmingham Jewellery Quarter, which will be exclusive to this shop.
The niche has limited competition, and the closest real competitor is in the city centre with prices approximately 28% higher than ours due to the increased costs of operation.
Nathalies will primarily sell a limited stock of designer clothing complemented by fashion accessories:
Gross sales for this shop in the first year of operations are forecast to be £343,000 growing at 29.5% for the subsequent two years. Net margins based on current experience will be 19.3% slightly increasing over time.
The directors will be introducing £80,000 into the business. The investment requirements are for an additional £209,500 to cover shop fittings, initial stock and working capital in the first nine months.
Staffing required for this shop is one manager and two assistants. The store will be open seven days per week 10am to 6pm. A part-time assistant will cover holidays and sickness.
Contents of this plan
1) Executive Summary
2) Business Mission
3) Ownership and Location
4) External Analysis
5) SWOT Analysis
6) Planned Objectives
7) Key Action Plans
8) Management Biographies
9) Profit & Loss Account
10) Cash flow Forecast
11) Balance Sheet
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