Sales Channels

What sales channels are you using?

When it comes to getting new business and more prospects, you need all the help you can get!

This week I'm going to show you how to spread the word about your business at no cost to you and reward your sales force

But, you need no investment !

online sales channels

A few weeks ago I finally took the plunge on my website to add an affiliate scheme.

This means, people put a special link on their website that links into mine.

If that visitor then buys from my site the original website owner gets a % of the sale.

I pay 33% of each sale

Why do I do that?

Well, it's unlikely I would have got that sale in the first place. So paying a third of my sales value means I keep 66%

When some people start these schemes they only pay a very small sum. maybe only 10%

But this is not a large enough incentive.

Affiliates are a sales force for your online business and they need to be rewarded as much as normal sales people.

You can also earn money from your website by checking out my scheme

Teneric affiliate scheme here

If you do start one of these schemes for your website it doesn't stop once you have set up your scheme.

You still need to motivate your new sales force with examples of emails they can write to their customer email lists and special offers they can promote.

Telephone sales

I have not tried this at all but I understand from people on my forums that this also works well.

In general, you pay a small fee for experts to make calls on your behalf.

They have the contacts already and you need to provide a script.

The investment always pays for itself so this may be something to consider.

Member get member

This works well offline as well as online.

Many of the credit card companies use this tack. Simply explained, you reward your existing customers for introducing new customers.

Again, it's worth paying well to reward your customers as mini sales people.

If they are a satisfied customer they will tell new prospects great things about your business.

These are the best sales people you can get.

People like unbiased reports of companies they can use.

Come up with an offer (it can be a cash reward, a % off a future sale or a gift of value that your customers want)

Email marketing channel

Not strictly a sales channel but a great way to keep your company in the minds of your customers and prospects.

If you have a website it is vital you capture emails of people who visit.

The chances of people coming back to your site from memory are zero.

Offer a free report or download for people to be motivated to join your list.

You can also buy lists of emails to send messages about your company. This will work for offline and online businesses.

(By the way, I don't sell my email addresses to anyone -- or give them away)

Final thoughts

You need as many sales people as you can find.

Whether you take these ideas or not, anyone you know can be a sales person for your business.

Provide business cards to everyone you know.

You never know when someone may ask one of your friends about a product you may be selling.

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