Marketing Plan Template

This outline marketing plan template is the foundation of our proven marketing development programmes and is the first place to start when you are developing your marketing plan.

This marketing plan template has been used with over 7,340 small businesses to launch new products and new businesses successfully.

By completing your marketing plan you'll target the right customers with the right product at the right price - thus developing marketing that truely "identifies and satisfies customer needs at a profit" - the definition of marketing.

Free marketing planning course

You can download a pdf copy of this example marketing plan template to use on your business.

You'll also receive a free 7 part marketing planning course that takes you through each step to complete your own plan.

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The Template Plan

EXECUTIVE SUMMARY

VISION - what do we want to be ?

ANALYSIS - where are we now ?

EXTERNAL ANALYSIS - current situation only

• The economy & business environment
• The Market Place
• Competition - who are they, what do they offer
• Market share - in each key market
• E-commerce/ technology

INTERNAL ANALYSIS - current situation only

• Your business - products and services - trends and description
• Customers and Marketing
• Sales Template
• Group structure
• Management Team/ HR

SWOT analysis (from your analysis above)

• Relative strengths
• Relative weaknesses
• Opportunities
• Threats

where are you going - how are you going to get there?

Marketing Strategies - your plan

• Marketing Mix (4 ps - product, place, pricing, promotion) - Sell the benefits of your products
• Target market
• Positioning statement
• Branding strategy
• Product strategy
• Pricing strategy
• Distribution strategy
• Promotional strategy
• Customers - acquisition, maintain - also see Ansoff matrix below

	Existing Markets	New Markets
Existing customers	Grow and maintain	Product development
New customers	Acquisition strategy	Complete diversification

Resourcing requirements

• The finance plan for your business plan
• Investment from you ?
• The people involved

This marketing plan template is © Teneric Ltd 2008

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